Welcome In.
I’m Lissette Melo, a marketing operations consultant who helps teams simplify their systems, clean up their data, and build martech foundations that actually support growth. La Valiente exists to bring clarity, structure, and calm to marketing teams under pressure.
About La Valiente
La Valiente is a marketing operations consultancy. We help growing teams design and optimize the systems behind their marketing — from automation and CRM architecture to lifecycle workflows and data integrity — so strategy turns into execution and execution turns into results.
Marketing systems don’t fail because teams aren’t smart.
They fail because they grow faster than their foundations.
At La Valiente, we focus on the work beneath the work — the data models, lifecycle logic, governance, and operational clarity that allow marketing teams to move quickly without breaking things.
We don’t believe in over-engineering or one-size-fits-all frameworks. Every engagement starts with understanding how your team actually operates, where friction lives, and what’s creating noise instead of signal.
The result is systems that are easier to use, easier to maintain, and resilient enough to support growth — even under pressure.
